‘Z’ Invests in Ideabaaz to Build India’s Biggest Tier II & III Start-up Discovery Platform
‘Z’ and Ideabaaz partner to amplify inclusive innovation in Tier II and Tier III markets. The show is set to premiere on Zee TV and ZEE5, hosted by acclaimed actor Pratik Gandhi.
New Delhi [India], July 29: Zee Entertainment Enterprises Ltd. (‘Z’), India’s leading Content and Technology powerhouse, has invested an undisclosed amount in Ideabaaz Tech Pvt. Ltd., marking a strategic partnership designed to reshape the start-up ecosystem in India.
This investment underscores Z’s commitment to delivering purposeful entertainment that fuses creativity with technology-led innovation while empowering entrepreneurs across the country.
Ideabaaz, founded by Mr. Jeet Wagh and Family, with Mr. Sagoon Wagh and renowned media veteran Mr. Raj Nayak as co-creators and investors, is India’s first integrated start-up show and platform dedicated to discovering, mentoring, and funding entrepreneurs from Tier II and Tier III cities. The platform aims to foster inclusive innovation, supporting India’s ambition to become a tech-driven economy by 2047.
Under this partnership, ‘Z’ and Ideabaaz will co-develop and launch an original Intellectual Property (IP) titled Ideabaaz, designed as India’s largest start-up discovery platform. The show will offer entrepreneurs the opportunity to pitch in their own languages, breaking accessibility barriers while securing funding and mentorship.
The program will be hosted by critically acclaimed actor Pratik Gandhi, bringing his charisma and relatability to a format that promises to blend storytelling with real entrepreneurial journeys.
Commenting on the partnership, a spokesperson from Zee Entertainment Enterprises Ltd. said:
“Company Spokesperson, ZEE Entertainment Enterprises Ltd. said, “For over three decades, ‘Z’ has redefined the content ecosystem through unique offerings that entertain and engage with its consumers. The strategic partnership with Ideabaaz Tech Pvt. Ltd. is a perfect extension of our vision to create purposeful entertainment for our consumers with content that blends creativity with technology-led innovation. Presenting Ideabaaz on Zee TV and ZEE5 will enable us to tap into the rich, entrepreneurial spirit of Bharat and showcase unheard stories and innovations from the tier II and tier III markets. We will continue to take the necessary steps and build meaningful engagement for our consumers in the realm of content and technology.”
“Mr. Jeet Wagh, Founder, Ideabaaz added, “Our mission is to create an ecosystem where ideas are nurtured, talent is celebrated and opportunities are accessible to all. Tapping into the Nation’s vision towards technology and innovation, coupled with the network reach and strength of ‘Z’, we believe this is the right moment to build a new wave of start-ups that can shape India’s future.”
The collaboration comes as India doubles down on its commitment to innovation and entrepreneurship, supported by initiatives such as the Rs. 1 lakh crore Research Development & Innovation (RDI) Scheme.
Zee Entertainment continues to expand its presence across emerging formats and segments, building new-age entertainment experiences that unite TV and digital audiences alike. This partnership with Ideabaaz aligns with its mission to deliver meaningful, technology-led content that resonates with diverse consumer cohorts across the country.
About Zee Entertainment Enterprises Ltd.:
Zee Entertainment Enterprises Ltd. is a leading Content and Technology powerhouse with a presence in over 190 countries, reaching over 1.3 billion people globally. With an unrivaled legacy of storytelling across linear television, digital platforms, movies, and music, Zee is committed to creating extraordinary moments that celebrate optimism and togetherness.
About Ideabaaz:
Ideabaaz is India’s first integrated start-up show and platform designed to discover, mentor, and fund entrepreneurs from Tier II and Tier III cities. Co-created by Jeet Wagh, Sagoon Wagh, and Raj Nayak, the initiative champions inclusive innovation in line with India’s vision to become a tech-driven economy by 2047.
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